Undercover Boss Brings Yet More Business For Isuzu Truck – Tachoblog Reports
Tachoblog wonders whether Isuzu Truck MD Nikki King realised that appearing on C4′s ‘Undercover Boss’ programme last year would bring in business.
Whether she did – or not – it certainly has.
About a month ago we told you that Somerset company Walton Civil Engineering had bought an Isuzu Truck thanks to Nikki being on the show.
Now Swindon based parcel and pallet delivery company UK Shuttle has become the latest company to switch over to the Isuzu brand having seen Nikki King on last year’s show.
Now click below for more on the new Isuzu truck…
The Isuzu Forward N75.190 4 x2 curtainsided rigid that joined the 25-strong transport fleet at UK Shuttle at the end of 2011 is the first Isuzu truck to be purchased by the Swindon company, who were suitably impressed by Nikki’s unique approach and commitment to customers.
As UK Shuttle’s Chairman Bryan Rose told Tachoblog, “To be honest, we hadn’t got Isuzu on our radar when we were looking at new 7.5 tonners but, after seeing Nikki’s passionate television performance, we felt compelled to include Isuzu on our purchasing list for the first time.
“The wisdom of that decision is clear for all to see as our first Isuzu has given us the payload we expressly wanted as well as achieving significantly reduced fuel consumption in comparison to the vehicle it has replaced.”
The new Isuzu 7.5tonne rigid at UK Shuttle will operate as part of its TPN (‘The Pallet Network’) fleet, the UK’s leading palletised freight distribution network, offering next day and 48-hour pallet collection and delivery services all over the UK.
The debutant Isuzu 7.5 tonne rigid was specified with the manufacturer’s popular Easyshift automated transmission. It was fitted with a curtainsided body and features a rear tuckaway tail lift. UK Shuttle is looking to run the vehicle for a five-year working life, covering in excess of 50,000 miles per annum.
Speaking to Tachoblog, Keith Child, marketing director at Isuzu Truck UK said, “The degree of interest in our products as a result of the C4 ‘Undercover Boss’ television series has been very flattering.
“In addition to the large number of e-mails and messages immediately following the programme going ‘on air’, the subsequent reaction to its content shows that operators clearly relate to our unique approach to customer CARE.
“So much so it’s now starting to influence vehicle acquisition policy.”
“Obviously we are delighted to welcome new customers, such as UK Shuttle, to the Isuzu fold for the first time and we’re confident that they will benefit from the proven operating benefits of the Isuzu 7.5tonne model range.”
