Those of you from the UK will, we’re sure, be well aware that this month sees the return of Sport Relief, the ‘sporting spin off’ from Comic Relief.


This year it’s from Friday 19th to Sunday 21st March and, as always, all the money raised by the public is spent by Comic Relief to help transform the lives of poor and vulnerable people, both in the UK  and across the world’s poorest countries.

Click below for more including how transport technology has got involved…

Once again UK celebrities have risen to the sporting challenge, comedian and actor Eddie Izzard completed one of the most incredible challenges in Sport Relief’s history by running at least 27 miles a day, 6 days a week for 7 weeks straight, covering more than 1,160 miles across the UK – and after only 5 weeks of training!

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This year, seven celebrities are cycling from John O’Groats to Lands End (The nominal most northerly and southerly points in the UK), vehicle tracking company Masternaut Three X has been chosen as the official tracking supplier for the ‘Million Pound Bike Ride’.

Little Britain star David Walliams, Radio 1 DJ Fearne Cotton, Big Brother host Davina McCall and comedians Jimmy Carr, Miranda Hart, Russell Howard and Patrick Kielty are cycling a staggering 1000 miles in four days to raise £1 million for Sport Relief. This incredible team will take turns to cycle non-stop across the UK.

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The Sport Relief cyclists are carrying special Masternaut GPS tracking devices allowing everyone to track the riders live during their 4 day event.

Masternaut’s Managing Director, Martin Port told Tachoblog,“It’s fantastic that we’ve been chosen to provide the technology to support such a high profile event which supports such as fantastic cause. We were also recently chosen to be the official tracking provider for Laurence Dallaglio’s Cycle Slam which saw the Rugby star cycle across Europe.”

When not tracking celebrities, Masternaut’s tracking systems are used by companies like Ann Summers, Ringway, Air Products, United Biscuits and Tarmac who use the technology to lower their CO2 emissions and keep workers safe.

People wanting to track the celebrities live or make a donation should visit and click on ‘The Million Pound Bike Ride’.