The two biggest names in the UK multimodal logistics industry – The Malcolm Group and Stobart Group – have joined forces to raise money for, and help promote, Cancer Research UK.
This charitable joint venture will see a unique Eddie Stobart refrigerated trailer hit the road with a special Malcolm Group livery adorning the side.
On the other side of the trailer will be 75 names, each of whom has pledged a £1000 financial contribution to the charity.
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In December last year Stobart Group supported Ronan Keating’s Emeralds & Ivy Ball where it presented the Marie Keating Foundation and Cancer Research UK with a cheque for £151,700 – one pound for every mile a nominated truck had covered in 2010.
Attendees at the event were given the opportunity to make a financial donation in return for their name listed on the side of the refrigerated trailer for a full year.
At the end of the evening, Andrew Malcolm, chief executive of The Malcolm Group, made a further donation to brand the remaining side and the rear with the distinctive Malcolm Group livery.
The trailer will operate on the Stobart Chilled network and will be pulled by a special Volvo FH16 tractor unit driven by Eddie Stobart: Trucks & Trailers TV star Matt Ekins. The total mileage covered by the truck during 2011 will be converted to pounds and presented to the charity.
The Emeralds & Ivy ball helped raise almost three quarters of a million pounds for Cancer Research UK and the Marie Keating Foundation.
In Friday night’s episode of Eddie Stobart: Trucks & Trailers, viewers got an insight into the story behind the trailer, watched as it was branded in the special livery and saw it undertake its first delivery.
Andrew Tinkler, Stobart Group chief executive, told Tachoblog, “This is proof of how the UK logistics industry can work well together and, in this case, help raise an incredible amount of money for charity.
“We supported the event in December but wanted to offer the charity ongoing public exposure after the event – so what better way than to brand an Eddie Stobart trailer. It’s fantastic that the Malcolm Group has come onboard as well to lend its support to this very worthy cause.”
Speaking to Tachoblog, Andrew Malcolm, the Malcolm Group chief executive, said, “It’s a fantastic opportunity for the UK’s leading logistics providers to join forces to raise money and awareness for such worthy charities.”