Keltruck Ltd -  they’re Scania’s largest independent dealer in the UK don’t you know! – have officially launched their latest Help for Heroes campaign featuring a 12m poster on their iconic Water Tower at the West Bromwich site beside junction one of the M5 motorway.

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Back in December 2010, Chris Kelly, Founder and Chairman of Keltruck Ltd, was introduced to the co-founder of H4H, Bryn Parry, by a former Keltruck colleague Michael Leaming, now of JCB, who in turn served with Bryn many years ago as a helicopter pilot.

Talk soon turned to how Keltruck could extend their support of the charity and so the text donation poster was born.

Now click below for more and how you can donate too!

According to ‘Annual Average Daily Traffic (AADT)’ statistics, on average M5 Southbound accommodates 49,603 vehicles per day, with M5 Northbound accommodating 53,867 vehicles a day. This equates to a combined average total of 103,470 vehicles per day.   So even if a fraction of those passing by show their support the potential benefits are huge.

Along with the Water Tower banner, Keltruck have enhanced their campaign further by adding new Help for Heroes posters within their depot receptions and decals on the rear doors of their 100+ Parts and Service vans.

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Talking to Tachoblog, Andrew Jamieson, Keltruck Managing Director commented, “We’re proud to be associated with Help for Heroes; their work and achievements in such a short time frame are truly fantastic.  I have been humbled by some of the guys I have met along the way and honestly. Hero is for many an understatement.”

Tachoblog encourages you to show your support.  Text HERO to 70900 to donate £5 or visit for more information.