An impressive purpose-designed technology truck arrived in Crewe this month for the latest stage of its 2009 European tour. The Continental truck launched the new second generation regional and long distance tyres to the UK market.

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Over 200 commercial tyre dealers, ContiNetwork partners and fleet operators attended the truck tour event during its stay in Crewe Hall in Cheshire. It has now headed off on the next leg of its journey to Holland.

The technology truck was packed with information and exhibits on all of the new products, including interactive display screens and features explaining the patented AirKeep system.

Visitors to the truck were also able to experience firsthand the new ContiCostCalculator. The unique database uses customer-specific information to work out the cost-saving potential of Continental tyres versus competitor products. The calculator takes into account the kilometre costs and fuel consumption of every vehicle in the fleet to give an overall result. It also covers additional income from the increased payload that a lower tyre weight makes possible.

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Speaking to Tachoblog Arthur Gregg, UK and Ireland sales and marketing director for Commercial tyres, commented: “It was great that so many of our network partners, customers and potential customers were able to attend. The truck gave everyone the chance to see the new developments on our latest tyre range. The interactive displays demonstrated the benefits of the new technology and design to the customer. It was a fantastic way to show the commitment Continental makes to its R & D”.

The truck began its road show in April and is travelling across Europe visiting over 20 countries and making 50 stops along the way. The highly successful technology truck tour in 2008, marked the launch of the HTR2 Trailer Tyre and saw the unit cover over 23,000 kilometres.